Why did you embark on such an adventure?
To be free! I was literally obsessed with the desire to make a living out of my ideas and above all, to make my passion for sewing my profession.
How did you start creating?
After business school, I worked for 5 years in luxury marketing. At the same time, I loved creating and sewing my own clothes that I wore at the office during the week. As they met a certain success, the idea came naturally to me: have my creations made by seamstresses.
I first met Gisèle, a young retiree from the Lanvin workshops, and then others joined her. With them, I learned the job of model maker and stylist. The first collection in March 2012 was sold in a few weeks. The adventure really began at that point!
Now, who produces the collections?
Our seamstresses, the same ones from the beginning. To help them and meet the demand, I started working with Parisian workshops. We have a very artisanal production and a trusting relationship with each one of them.